What is the difference between a leader's purpose and his product? A leader's purpose is what he wants from the position; and a leader's product is what the larger organization needs him to do. A leader's purpose is the desired outcome, while a leader's product is the actual outcome. A leader's purpose is how he leads; and a leader's product is what happens to the people he leads. A leader's purpose is why he leads; while a leader's product is what he leads