What is the difference between leaders and those who lead and how does this relate to creating a successful brand?

a.

Leaders hold a position of power or authority while those who lead inspire others. This relates to creating a sucessful brand; if you inspire others with your message, they will be more llikely to pay attention.

b.

Leaders hold a position of power or authority while those who lead inspire others. This concept around leadership does not really relate to creating a successful brand; it relates to leading others.

c.

There is no difference between leaders and those who lead

d.

None of the above answers are correct.

2)

What is the one suggestion each of the authors made when talking about how to build your personal brand?

	a.	Be amusing
	b.	Be Truthful
	c.	Be authentic
	d.	Be consistent