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What is the difference between organic and paid search? Can you identify where each appears on a search engine results page? How do search engines

  1. What is the difference between organic and paid search? Can you identify where each appears on a search engine results page?
  2. How do search engines use location-based data to personalize searches? Give an example of a personalized search based on location.
  3. How can search engine optimization (SEO) specialists optimize (a) the site structure for search engines, (b) for the on-page content for search engine, and (c) their content marketing for search engines?

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