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What is the difference between qualitative and quantitative data? When would you use one and not the other? Think of a study that you have

What is the difference between qualitative and quantitative data? When would you use one and not the other? Think of a study that you have read about or researched in the past. What type of data did the researcher utilize? Could the study have been improved and, if so, how (using a different type of data, examining different variables, etc.)?

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