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What is the difference between subjective and objective data in forecasting? How does this relate to the saying that forecasting is as much science as
What is the difference between subjective and objective data in forecasting? How does this relate to the saying that "forecasting is as much science as it is an art."? Think about a very popular product right now...what type of data could you gain to forecast how that product will sell in six months, two years, or five years from now? What factors did you value in future forecasting of the product's demand?
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