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What is the difference in customer lifetime value (CLV) of a customer who is retained for 10 years versus a customer who is retained for
What is the difference in customer lifetime value (CLV) of a customer who is retained for 10 years versus a customer who is retained for 5 years, assuming each is 100% loyal during those times, each spends $1,000 a year that generates a margin of 15% to the company, and each has a discount rate of 10%?
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