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What is the drawback in basing advertising budgets on a fixed percentage of sales? Select one: a. The technique is complicated to use. b. There

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What is the drawback in basing advertising budgets on a fixed percentage of sales? Select one: a. The technique is complicated to use. b. There are no drawbacks. c. Results are ineffective. d. Every company has different positioning and advertising strategies. e. A downturn would reduce the budget when more may be needed

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