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What is the Eclectic theory and why the authors used it to draw a framework for foreign market entry mode strategies of service firms
What is the Eclectic theory and why the authors used it to draw a framework for foreign market entry mode strategies of service firms
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Exploring Strategy Text And Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
12th Edition
1292282517, 978-1292282510
