what is the environmental scan for the maryland zoo?

regulation and policies =

social=

economics=

competition=

technological

i have already done the SWOT analysis strenght, weakness, opportunity, and threats.

we are doing a marketing research and i would appericiate if you could help me with the environmental scan . 3 bullet points for each

land Zoo Project-x AM ward.com/webapps/blackboard/content/listContent.jsp?course_id=372477_1&content_id=_10500231_1&mode=reset SCHOOL OF BUSINESS, CRIMINAL LAW & JUSTICE PRINCIPLES OF MARKETING - MNGT 150 N Marketing Project Pau Summary: Revenue at the Maryland Zoo in Baltimore often fluctuates depending on state and local economic conditions. When the economy declines, the zoo receives less funding from the state and city of Baltimore as well as less support from corporate and private sponsorship. However, membership has remained relatively steady. Membership has remained at more than 10,000 members despite spending changes on marketing and communications by the Board of Directors. (See the Maryland Zoo's Annual Reports for financial details at http://www.marylandzoo.org/publications/) Assignment: Your job is to create a marketing plan for the Zoo's Board of Directors that is designed to increase membership to the Maryland Zoo using a direct mail postcard campaign. Your final report should include the following: 1. Executive Summary 2. SWOT Analysis 3. Environmental Scan 4. Promotion Strategy 5. A postcard promotion We will be working on this project in phases. Each phase is worth 10 points and is an opportunity for you to receive feedback about your progress so you can make any necessary edits or corrections for your final report. a. PHASE 1: Market Research. SWOT Analysis il. Environmental Scan ST Show all