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What is the financial planning process? Contrast long-term (strategic) financial plans with short-term (operating) financial plans. Free cash flow is often considered a more reliable

What is the financial planning process? Contrast long-term (strategic) financial plans with short-term (operating) financial plans.

Free cash flow is often considered a more reliable measure of firm income than reported earnings. In what ways might corporate accountants change earnings to present a more favorable earnings statement?

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