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What is the foreign market's environment as related to the PESTLE framework? What factors in the PESTLE framework are most important when entering the foreign
- What is the foreign market's environment as related to the PESTLE framework?
- What factors in the PESTLE framework are most important when entering the foreign market and why?
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The PESTLE framework is a tool used to analyze and understand the external macroenvironmental factors that can impact an organizations operations and decisionmaking Each letter in PESTLE represents a ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
