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What is the formula for CLV ( customer lifetime value ) ? Denote ( label ) all variables in the formula, including the acquisition cost.

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What is the formula for CLV (customer lifetime value)? Denote (label) all variables in the formula, including the acquisition cost.
Consider a franchisor that is buying a franchisee under these terms:
Franchisee brings in annual margins of $250,000.
Retention rate, r=70%
Market Growth rate, g=5%
Discount (interest) rate, i=10%
Acquisition cost (AC) for franchisor =$500,000
a) Under the terms above, compute the CLV.
b) What is the CLV is r=80%, keeping all else same.
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