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What is the formula for CLV ( customer lifetime value ) ? Denote ( label ) all variables in the formula, including the acquisition cost.
What is the formula for CLV customer lifetime value Denote label all variables in the formula, including the acquisition cost.
Consider a franchisor that is buying a franchisee under these terms:
Franchisee brings in annual margins of $
Retention rate,
Market Growth rate,
Discount interest rate,
Acquisition cost AC for franchisor $
a Under the terms above, compute the CLV
b What is the CLV is keeping all else same.
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