What is the fundamental principle underlying the measurement of revenue? OA. With regard to measurement, the fundamental principle is that a company should recognize the amount of revenue when the payment terms for the goods or services that are being transferred are identifiable. OB. With regard to measurement, the fundamental principle is that a company should recognize only the amount of revenue that was paid for in full by a customer. OC. With regard to measurement, the fundamental principle is that a company should recognize the amount of revenue that it expects to be entitled to receive in exchange for the goods or services. OD. With regard to measurement, the fundamental principle is that a company should recognize the amount of revenue when it transfers control of an asset to the customer.