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What is the general approach behind the going rate pricing technique? Question 8 options: Price low to maximize market share in key market segments Price
What is the general approach behind the going rate pricing technique? Question 8 options: Price low to maximize market share in key market segments Price according to maximum price market will bear Align prices with those of competitors Price high to avoid going into bankruptcy
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International Business Competing in the Global Marketplace
Authors: Charles W. L. Hill
11th edition
1259578119, 978-1259578113
