What is the gross margin on the Apple iPhone 5S and 5C? According to the GottaBe Mobile vebaitg in September 2013, the Apple iPhone 55 with 16 GB memory sells off contract for $649, while the iPhone 5C with 16 GB memory sells oft-contract for $549. The same phones with 32 GB memory sell off-contract for $749 and $649, According to Bloomberg Businessxeck and IHS iSuppli, the iPhone 5S model with 16 GB memory costs $199 to produce. IHS iSuppli also reports that the SC model of the iPhone (also with 16 GB of memory) costs $166 to produce. An extra 16 GB of memory for each phone (to bring it to a total of 32 GB memory) costs Apple about $0.71 per GB Questions 1 Caleulate the gros profit (margin) in dollars for each of the following phone models/configurations: (Hint: Remember Gross Profit(Margin)- Sales COGS) The first one is done for you as an axample. a iPhone 5S with 16 GB memory (Sales-COGS-GP) S649-SI 99-S4500P b.iPhone 5S with 32 GB memory c.iPhone 5C with 16 GB memory .d iPhone 5C with 32 GB memory 2. Calculate the gross profit margin) in percentage for each of the following phone models configurations: (Hint: Remember Gross Profit(Margin) percentage Gross Profit (Margin) in Dollars/Sales 100) The first one is done for you as an example a iPhone SS with 16 GB memory (Gp%" GPSales * 100) S4503649*100-69 34% . . b. iPhone 5S with 32 GB memory .c. iPhone 5C with 16 GB memory d iPhone SC with 32 GB memory 3. Which phone model is most profitable for Apple? 4 Apple has made a conscious decision to not make its phones' memory cards swappable (i e, the phone owner cannot purchase a larger memory card at a later date to give the phone more memory) The consumer must upgrade to an entire new phone if additional memory is needed at a later date. Why do you think Apple has made this choice? Do you think Apple's decision is ethical and sustainable? Make sure you provide your rationale for your answer Support your answers with the assumptions you used to make your conclusions