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What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How can
- What is the impact, if any, of CRM on customer retention and loyalty to brands?
- Why is e-CRM important in the present day?
- How can you explain customer gap under customer orientated marketing strategy
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
