What is the interpretation of the net present value of a project? Select one: a. It measures the net value generated by the project, and thus the increase in wealth of the shareholders as a result of the project. b. It measures the sum of the future positive cash flows of a project. c. It measures the rate of the profitability of a project per $1 of the initial investment. d. It measures the amount of cash generated by a project that will be paid out to the investors.