what is the Lay of the Land in the sector in which walmart operates?ycompetitors are doing to capture market share and what product offerings they have that threaten your company's moat. What percentage of the industry does each player represent? What is each player's level of profitability? What have the historical trends in market share been? How stable is the industry? How stable is market share? What do pricing trends look like? What class does the industry fall into: fragmented, emerging, mature, declining, international, network, or hypercompetitive?