1. What is the LEGAL difference between a false statement of fact and mere puffery or opinion? Cite a case from the text support.
2. In cases of false advertising, why do courts take the position that the "reasonable consumer" is not expected to know everything, but is also knowledgeable enough to not be vulnerable to all falsehoods?
3. What are the factors that a court must find in order to conclude that a disclosure is insufficient under the Lanham Act?
4. Have U.S. courts found online retailers like Amazon liable (on the grounds of false advertising) for publishing fake reviews? If yes, why? If not, why not?
5. Class action lawsuits against companies for false or misleading advertising have come in for criticism. Why do some people criticize class actions?