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What is the level of awareness about Starbucks brand on products and services How loyal is customer to the Starbucks brand and will buy the
What is the level of awareness about Starbucks brand on products and services
How loyal is customer to the Starbucks brand and will buy the products again even if options are there.
Does the customer associate Starbucks brand to positive attributes or not?
What is the overall perception and experience of Starbucks customer related to the brand?
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Management Today
Authors: Terri A. Scandura, Kim Gower
1st Edition
1506385877, 978-1506385877
