What is the level of geographic/international diversification of Starbucks? Note: To answer this question please use data
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Question:
- What is the level of geographic/international diversification of Starbucks? Note: To answer this question please use data on the countries Starbucks is present in and to what extent (e.g., number of stores) (e.g., the company's website, latest 10-K report)
- What strategy does Starbucks seem to be using in Italy? Use the integration-responsiveness framework to answer this question andalso make sure to address the following:
- What costs and risks has Starbucks faced in expanding its operations to Italy?
- How, if at all, has Starbucks modified its offerings to appeal to the Italian customer?
https://www.starbucksreserve.com/en-us/locations/milano
https://stories.starbucks.com/emea/stories/2019/starbucks-celebrates-one-year-in-milan-plans-to-open-in-more-italian-cities/
Related Book For
Understanding Basic Statistics
ISBN: 9781111827021
6th Edition
Authors: Charles Henry Brase, Corrinne Pellillo Brase
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