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What is the life - time value of a customer of a software startup? The annual subscription fee for a typical customer is $ 2

What is the life-time value of a customer of a software startup? The annual subscription fee for a typical customer is $2 thousand paid at the beginning of each year. It is expected that the companies' software will be renewed for up to 3 years. Annual attrition is 20%. The discount rate is 15%. Express your answer in thousands of dollars t o 2 decimal places e.g $25.41 thousand should be expressed as 25.41.Explain the calculation fully. The answer is $4,360, please explain fully.
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