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What is the market segment that Green Acres ( case study ) has targeted? People in the Pittsburgh, PA area that own horses or want

What is the market segment that Green Acres (case study) has targeted?
People in the Pittsburgh, PA area that own horses or want to ride.
People who are animal rights advocates rescuing horses.
Veterinarians who need a place to keep horses under treatment.
People that want to buy horses that the owner is selling.
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