What is the market share variance?

15-27. VARIANCE ANALYSIS, MULTIPLE PRODUCTS. Emcee Inc. manufactures and sells two fruit drinks: Kostor and Limba. Budgeted and actual results for 2020 are as follows: 1) What is the static-budget variance? 2) What is the flexible-budget variance? 3) What is the sales-volume variance? 4) What is the sales-mix variance? 5) What is the sales-quantity variance? Emcee Inc. budgeted the market share to be 20%. But the actual market share was 16%. The budgeted market size was estimated to reach sales of 1.25 million cartons in the region. However, actual total sales volume in the Midwest region was 1.5 million cartons. - What is the budgeted CM per composite unit for the budgeted sales mix? - What is the budget CM per composite unit for the actual sales mix? - What is the market share variance? - What is the market size variance? - Can Company blame the market for its performance? Why? 15-27. VARIANCE ANALYSIS, MULTIPLE PRODUCTS. Emcee Inc. manufactures and sells two fruit drinks: Kostor and Limba. Budgeted and actual results for 2020 are as follows: 1) What is the static-budget variance? 2) What is the flexible-budget variance? 3) What is the sales-volume variance? 4) What is the sales-mix variance? 5) What is the sales-quantity variance? Emcee Inc. budgeted the market share to be 20%. But the actual market share was 16%. The budgeted market size was estimated to reach sales of 1.25 million cartons in the region. However, actual total sales volume in the Midwest region was 1.5 million cartons. - What is the budgeted CM per composite unit for the budgeted sales mix? - What is the budget CM per composite unit for the actual sales mix? - What is the market share variance? - What is the market size variance? - Can Company blame the market for its performance? Why