What is the marketing mix (product, price, place, and promotion) of the iPhone 12?

Product

• What variations of the product are available at different locations?
• How is this product differentiated from alternatives to this product?
• What is the packaging like? Where is the product made?
• What observations can you make about the product that you might not realize if you were purchasing the product online?
• Does the product/company have a story?
• What attributes of the product make it especially appealing to the target market?
• What are the alternative or competitor products for the product you selected?

Place

• Where is the product sold? Locally, regionally, nationally or internationally
• Is there anywhere you expect this product to be sold that it was not available?
• Where are competitors' products available?

Price

• How does the price compare to the competition?
• Why is the pricing different in different stores?

Promotion

• Public Relations: How does the company get publicity? - press releases? Social media? Use of volunteers? Tours or events? Other?
• Personal Selling: Does the company (manufacturer) or reseller (store) have salespeople? What do they do? What marketing materials do they use in the course of selling? Did you observe any evidence of the Personal Selling Process?