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What is the marketing term for a proprietary brand that retailers and wholesalers develop, sometimes called a house brand? a) Private label b) Exclusive distribution

  1. What is the marketing term for a proprietary brand that retailers and wholesalers develop, sometimes called a house brand?

  3. a) Private label 
  4. b) Exclusive distribution 
  5. c) Copyright 
  6. d) Intensive distribution

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