What is the meaning of Integrated Marketing Communications (IMC)? Why is there a need for IMC by

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What is the meaning of Integrated Marketing Communications (IMC)? Why is there a need for IMC by marketers and how do marketers go about implementing it? Give an example and description of at least three IMC tools. Please explain in detail

Posted Date: Jun 22, 2024 08:05 PM

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What is the meaning of Integrated Marketing Communications (IMC)? Why is there a need for IMC by

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