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What is the meaning of integrated marketing communications? Why is it important? Include three real-world examples of how marketing communications tools (e.g., advertising, public relations,

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What is the meaning of integrated marketing communications? Why is it important? Include three real-world examples of how marketing communications tools (e.g., advertising, public relations, sales promotion, direct marketing, personal selling, digital media, social media) can be used in combination to help a company's "Promotion P." (Lesson 9)

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