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What is the measure used with frequent itemsets to nd rules X>Y that are interesting and useful in a Market Basket Analysis? 1 a Support

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What is the measure used with frequent itemsets to nd rules X>Y that are interesting and useful in a Market Basket Analysis? 1" a Support - a measure of the 96 of transactions that contain X, which also contain Y f\" b Lift - the % of transactions that contain the itemset f" c Condence - a measure of the % of transactions that contain X, which also contain Y P d Leverage - the difference in the % of transactions with and without minimum support

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