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What is the motivation behind understanding (consumer) sentiment? How does this lead to new ideas? Q2. Discuss the motivation behind using social media influencers to

What is the motivation behind understanding (consumer) sentiment? How does this lead to new ideas? Q2. Discuss the motivation behind using social media influencers to market products and brands. What are the risks and rewards? Q3. Discuss how organisational motivations can lead to the development of SMA capabilities. Use practical examples to supplement your views

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