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What is the name given to the people, processes, and all other assets that are dedicated to assessing managers' information needs, developing that information, and

What is the name given to the people, processes, and all other assets that are dedicated to assessing managers' information needs, developing that information, and then applying that information to generate action items and key market insights?

.

Big data

.

Marketing information ecosystem

.

Internal databases

.

Technology transfer centers

.

Customer insight teams

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