Whatis the name of the company, their vision & mission, their location & the customer services and/or products that they provide?

Whoare their customers & what are their customer segments? Describe how you researched this online using specific words and phrases (Boolean operators) to ensure you got valid & reliable information.

Howdoes this company determine what their customer's needs are? (Use specific evidence-based research examples and explain how this helps identify the customer needs).

Explainthe role of promotional strategies in targeting customer's needs using a specific promotional strategy used by this company for this product or service.

Whatprocedures does the company have in place to ensure that their promotional strategies are up to date and relevant to the customer's needs? Please include numerical data such as sales figures etc

What products or services are offered by the company to each segment & why? (Identifywherethe company meets the specific needs of the customer in the service or the product andhowthey match the product or service to these needs). Support this answer with evidence & analysis from your research.

What are some areas of the customer's need that maynotbe met by this product or service? (Include any difficulties that you can envisage with the way the product or service is marketed? Support this answer with evidence & analysis from your research.

What alternative products or services are there in the same market? List three (3) and briefly describe their advantages & disadvantages.

If you were working for this company describe how would you assist your customer in determining what they needed from this product or service? What alternatives could you offer them in the product range? How would you prioritise what the customer's needs were?

What rights do the customers have with regards to faulty products or unsatisfactory services? (Quote relevant legislation, ethical obligations, Codes of Practice, Policies & Procedures, Terms and Conditions, Product Disclosure Statements & identifyhow & whenthey are applied andwhateach one means for the consumer).

What procedures would you put in place if you were working in this company to ensure thatallreferrals for the product or service are relevant and matching to the needs of the customer?

What events and networks would you need to attend and/or maintain to ensure that you had an ongoing pipeline of referrals? Give two (2) examples one internal and one external and why you consider these two be the most important.

Imagine you are the owner, manager or team member of the company you have picked. Your task is to research current best practice in maintaining customer records and customer interaction history and then describe / suggest what your company will do to achieve best practice in these areas.You are required to document the process including how your company manages customer satisfaction, customer confidentiality and customer security? How your recommendations compare with what currently exists in the company?

Finally, who would you distribute this report to if you were working in this company and why? Who would you seek feedback from to ensure that your findings were suitable & sufficient for organisational requirements?