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What is the objective contained in the marketing concept? A focus on doing whatever it takes to outperform the competition A company objective of developing

What is the objective contained in the marketing concept?

A focus on doing whatever it takes to outperform the competition

A company objective of developing the best products

A company objective of achieving long

-

run profits

A view that shareholder benefits are top priority

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Authors: Roger Kerin, Steven Hartley, William Rudelius

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