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What is the overall purpose of a marketing plan? Group of answer choices to define the company's strengths and weaknesses to define the target market
What is the overall purpose of a marketing plan?
Group of answer choices
to define the company's strengths and weaknesses
to define the target market and promotion strategies to be used on that market
to guide the analysis, implementation, and control of the firm's marketing strategy
to identify both existing and potential competitors of the firm
to determine whether or not a firm has enough capital to pursue its objectives
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