What is the population of interestResults of a 2017 survey of a sample of executives from 161 banks reveal insights on banking priorities among bank institutions in a certain region. As bank institutions begin planning for a new year, of utmost importance is boosting profitability and identifying growth areas. Fifty-six percent of bank institutions note customer experience initiatives as an area in which spending is expected to increase. Implementing a customer relationship management (CRM) solution was ranked as the top most important omnichannel strategy to pursue with forty-two percent of institutions citing digital banking enhancements as the greatest anticipated strategy to enhance the customer experience.

1. What is the population of interest?

A. all bank institutions in the region that are implementing a customer relationship management solution

B. all bank customers in the region that use digital banking

C. the 161 bank executives in the region

D. all bank institutions E. all bank executives representing bank institutions

2. What is the sample that was collected?

A. all bank executives

B. the 68 bank institutions in the region that cite digital banking enhancements as the greatest anticipated strategy

C. the 68 bank institutions in the region

D. the 90 bank institutions in the region that note customer experience initiatives as an area in which spending is expected to increase

E. the 161 executives representing bank institutions