What is the price differential between branded Nyquil and private label substitutes (Hint: look at CVS)? Are close substitutes available [for Nyquil? Do you think that Nyquil is a valuable brand? There are several ways to determine brand value of a product, how would you determine the brand value of Centadina tomato products? What is a transfer payment? How are Wmed in transfer price litigation? Did Dr. Muse mm in establishing trademark values in the Nestle case? Why did Nestle acquire Carnation? What are some of the ways that brand and trademark values are esmated