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What is the primary purpose of establishing a tone of voice for a brand on social media? To provide a cohesive and consistent personality for
What is the primary purpose of establishing a tone of voice for a brand on social media?
To provide a cohesive and consistent personality for the brand.
To build trust with customers and influence their purchase decisions.
To align the brand with competitors.
All of these options.
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
