- What is the product and the brand? What recycled materials are used to make the chosen product?

Klean Kanteen; Recycled steel (is this right?)

- Who could be the potential customers of this product?

1. People who already recycle
2. People who recycle from time to time
3. People who would like to recycle but don't
4. People who never recycle (are these right? ,how can i elaborate them?)

- What values does the chosen product offer to the potential consumers?

Need help on what are the values that can provide to the consumer and give examples and further explanations.

- Why are these values important to them?

need help on this question

You may want to include references to support your points on the recycled materials, the concepts of value and recycled products etc

How should i search for references (what are the keywords to search for ideas?, what should i search for )