What is the purpose of a S.W.O.T. analysis?

to spot threats to a company's marketing strategy and devise ways to strengthen that strategy to overcome them

to develop screening criteria that will help a company identify what marketing strategy to pursue

to generate a list of opportunities that are a good fit for a company's current marketing strategy

to identify a company's weaknesses so it can develop a plan to correct them

to study the competition and determine their strengths and weaknesses