What is the purpose of Front End Innovation? a. To develop new marketing concepts b. To determine new markets for products c. To test financial viability of new products d. To formulate a new product concept for development 2 | Which of the following provides input into product development and adaptation? a. Labelling regulations b. Product life cycle phase c. Product standardization d. Export customs requirements 3 1 What is the purpose of a life test? a. To determine the durability of a product b. To assess the life cycle stage of a product c. To maximize a product's marketing campaign d. To schedule the product' introduction to new markets 4 | A low-cost furniture company relies on its customers to assemble their products. What type of product testing would best suit this company? a. Life testing b. Usability testing c. Product safety testing d. Sight and handling tests 5 1 What is the basis for customizing a product? a. Regulations b. Sales figures c. Client needs d. Testing results 6 | A company produces a line of 300 watt white and stainless steel stationary mixing appliances. Which of the following modifications will help the company segment their product offerings? a. Providing the same product in black b. Offering a 650 watt professional model c. Offering a white or stainless steel hand mixer d. Providing set of flat-bladed beaters and a cookbook 7 1 An electrical rice cooker company in China is branching into North American and European markets with two different capacity rice cookers to offer. What will be the major reason to adapt the rice cookers for their new markets? a. Power requirements b. Consumer preferences c. Brand development and image d. Certificate of origin requirements 8 | A shipper applies a standard identification mark to the packages in a shipment. What does the standard mark indicate? a. The company exporting the shipment b. The company importing the shipment c. The company distributing the goods d. The company who manufactured the goods 9 | An Italian company is spending several millions of dollars in research and development, and equipment fabrication and testing to develop an industrial stuffed pasta machine that can switch between different shapes and types of stuffing. They have perfected the process and will be launching their new equipment soon. What do they need to do to protect their new technology? a. Apply and register for a patent. b. Apply and register for a trademark. c. Apply and register the industrial design. d. Apply and register a geographic indication. 10 | A pneumatic tool company understands that there are inherent risks with the operation of pneumatic tools. What will help them mitigate product liability risk? a. Ensuring all sales staff are trained to use tools b. Ensuring tools are manufactured to specifications c. Ensuring tools meet registered patent specifications d. Ensuring tools meet and have all required safety certifications 22) Measures of success, are best defined, as: A) useful and relevant research outcomes. B) criteria or standards used to evaluate proposed problem solutions. C) how effectively a problem is described before conducting a research process. D) quantitative or qualitative research. 25) In international trade, when a company redesigns or modifies an existing product to meet the needs of one or more overseas markets, this is called which of the following? a. Market extension b. Line redesign c. Product adaptation d. Brand extension 26. When considering a new international market, which of the following activities should primarily inform product development? a. ISO 9001 compliance b. Internal benchmarking c. Primary market research d. Overhead analysis 27. Which of the following is an approach to exporting that allows products to be marketed in more than one country without any modifications, and is based on the belief that consumers share some common values, beliefs, and consumption patterns? a. Market norming approach b. Standardization approach c. Uniform consumer approach d. Global itemization approach 28. Which of the following general stages are referred to in different product development models? a. Innovation, design, testing, commercialization b. Innovation, screening, testing, commercialization c. Innovation, design, commercialization, launch d. Design, screening, testing, launch 29. Which stage of product development is the period in which an opportunity has been identified, but before formal product development begins, and includes tasks such as strategic planning, concept generation and pre-technical evaluations? a. The precursor stage b. The innovation stage c. The product development stage d. The design stage 30. When an organization is developing a new product, the purpose of the testing stage is to provide validation of the product, the production/manufacturing process, associated production costs and what else? a. Cashflow implications b. Customer acceptance c. Alternative design ideas d. Testing process __________________________