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What is the purpose of segmentation? a . Increase consumer awareness of target markets b . Breaking a market down into smaller pieces c .

What is the purpose of segmentation?

.

Increase consumer awareness of target markets

.

Breaking a market down into smaller pieces

.

Making sure that the target market size is large enough to be profitable

.

Enabling marketers to offer specific marketing mixes to meet the needs of a

unique group

.

Demographics breakdown

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