What is the purpose proposal? Assume you are a summer intern at a publicly traded company in Canada and you report to Chantal Leadren. Chantal assigns you the following task: "I've been talking to the senior leadership team about our organization's purpose. I believe we need to create a meaningful corporate purpose - it seems like every company is doing so - but there are several senior leaders that are skeptical that it is just a buzzword. They fear that it will distract us from meeting our quarterly financial targets and if the share price falls, we'll be under threat from powerful investors. I recall you saying that you discussed this topic at school, and I would like to know what you think. Would you recommend that we become a purpose-driven organization? Why or why not? Consider the opportunities, benefits, risks and challenges involved in being purpose-driven. Please back up your recommendation with at least one company example and specify how their approach (purpose-driven or not) has helped them cope with the current business environment." How do I format this proposal? Length* 3-page maximum (2 pages for memo and 1 page for References List) Spacing Double spacing for memo heading and References List Single spacing for body of memo Font 12-point Calibri (Body) font Margins 1-inch Sourcing Conventions APA Citation Style (7th Edition) - see guidance HERE (for in-text and References list) Recommendation 35 31 28 27 21 15 14 7 0 articulates recommendation clearly and persuasively Meets all Meets some Meets few . provides insightful and objective rationale to support criteria at criteria criteria recommendation high level anticipates counterarguments and effectively rebuts Business Example 15 13.5 12 11 9 7 6 3 0 provides relevant and compelling business example demonstrates how business choice re: purpose has helped to address current business environment Organization & Development 15 13.5 12 11 9 7 6 3 0 uses appropriate business memo structure organizes content effectively . . transitions smoothly between paragraphs creates effective topic sentences for each paragraph (connected to paragraph and developed with sufficient details) uses headings and bullets strategically RUBRIC CONTINUED ON NEXT PAGE