What is the purpose proposal? Assume you are a summer intern at a publicly traded company in Canada and you report to Chantal Leadren. Chantal assigns you the following task: "I've been talking to the senior leadership team about our organization's purpose. I believe we need to create a meaningful corporate purpose - it seems like every company is doing so - but there are several senior leaders that are skeptical that it is just a buzzword. They fear that it will distract us from meeting our quarterly financial targets and if the share price falls, we'll be under threat from powerful investors. I recall you saying that you discussed this topic at school, and I would like to know what you think. Would you recommend that we become a purpose-driven organization? Why or why not? Consider the opportunities, benefits, risks and challenges involved in being purpose-driven. Please back up your recommendation with at least one company example and specify how their approach (purpose-driven or not) has helped them cope with the current business environment." How do I format this proposal? Length* Spacing Font Margins Sourcing Conventions 3-page maximum (2 pages for memo and 1 page for References List) Double spacing for memo heading and References List Single spacing for body of memo 12-point Calibri (Body) font 1-inch APA Citation Style (7th Edition) - see guidance HERE (for in-text and References list) Recommendation articulates recommendation clearly and persuasively provides insightful and objective rationale to support recommendation anticipates counterarguments and effectively rebuts Business Example provides relevant and compelling business example demonstrates how business choice re: purpose has helped to address current business environment Organization & Development uses appropriate business memo structure organizes content effectively transitions smoothly between paragraphs creates effective topic sentences for each paragraph (connected to paragraph and developed with sufficient details) uses headings and bullets strategically RUBRIC CONTINUED ON NEXT PAGE 35 31 28 Meets all criteria at 27 21 15 Meets some criteria 14 70 Meets few criteria high level 15 13.5 12 11 97 630 15 13.5 12 11 9 7 6 3 0