Question
What is the ratio of LTV to CAC for the sale of software sold by a company with the following information? The total cost of
What is the ratio of LTV to CAC for the sale of software sold by a company with the following information?
The total cost of obtaining 40 leads that will result in one sale is $2500
The total cost of negotiting and finalizing a sale is $2000
The annual subcription fee is $4000 paid at beginning of each year.
The customer attrition rate is 10% from year 1 to year 2 and 10% from year 2 to year 3
Only consider subscription fee for three years.
The margin on the subscription is 100%.
The discount rate is 20%.
Express your answer to two decimal places e.g. 4.26
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