What is the related issues to the problem in musimundo case study ACCT3104

Problem: The main problem with the Musimundo case study is how difficult it has been for the company to adjust to the shifting demands of its customers. As a result, it has given its competitors market share. To regain market share, Musimundo must focus on re-engaging its customer base and understanding their needs. The company must also make investments in digital platforms and technology in order to effectively meet the demands of its customers. Musimundo must develop a clear and distinct brand positioning in order to successfully compete in the market.