What is the right supply chain for your product? is the question asked by Marshall L$.$ Fisher in his article. The author poses the question, noting that new ideas and technologies adopted have not resulted in greater performance. Performance has not improved but has worsened in certain circumstances, while expenses have skyrocketed to record heights. According to the author, businesses lack a framework for determining which ones are ideal for their own scenario. Thus, Fisher provides such a framework to help managers understand the nature of product demand and design the supply chain that can best meet that need.

DQ $1$: After reading the article, what did you learn from it$?($e$.$g$.,1)$ How does the nature of demand for your product affect how the supply chain is organized?; $2)$ What are some of the benefits and drawbacks of physically efficient and market$-$responsive supply chain management processes?; $3)$ How can firms manage uncertainty more effectively while creating and operating their supply chains?; etc.$)$