1. What is the role of marketing research in organizations?

2.What improvements in retailing strategy might be attributed to the results obtained from shopper market-ing studies?

3.Discuss the importance of segmentation research. How does it affect the development of market planning for a particular company?

4.What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and disadvantages can be attributed to the hiring of an external marketing research supplier?

5.As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?

6.Identify the three major groups of people involved in the marketing research process, and then give an ex-ample of an unethical behavior sometimes practiced by each group.

7.Sometimes respondents claim they are something they are not (e.g., a Toyota owner or a marriedperson) so they will be selected to participate in a focus group. Sometimes respondents do not accurately reflect their personal income. Is it always un-ethical for a respondent to lie on a survey? Why or why not?