What is the situation at P&G, and what is the companys motivation for the Advanced Seal launch?

Does the project appear economically viable? Why or why not? Provide detailed examples.

Which strategic proposal do you find most appealing?

What are the key value drivers of the Advanced Seal investment?

What recommendation would you make to Roman for P&Gs investment in Advanced Seal?

THE PROCTER \& GAMBLE COMPANY: CREST WHITESTRIPS ADVANCED SEAI Exhibit 6 THE PROCTER \& GAMBLE COMPANY: CREST WHITESTRIPS ADVANCED SEAL Crest Whitestrips Products: Gross Profit Comparison Note: The cost of goods sold figures exclude depreciation expense. THE PROCTER \& GAMBLE COMPANY: CREST WHITESTRIPS ADVANCED SEAI Exhibit 6 THE PROCTER \& GAMBLE COMPANY: CREST WHITESTRIPS ADVANCED SEAL Crest Whitestrips Products: Gross Profit Comparison Note: The cost of goods sold figures exclude depreciation expense