What is the size of the companies? What portion of market share does each company hold? For some companies it would make sense to quantify total sales in Canada only. For example if you are reviewing retail clothing, then Canadian sales would make sense. However if you are looking at Barrick Gold it may make more sense to look at worldwide gold production, or gold reserves. The purpose of this part of the exercise is to gain a better understanding of your two companies and how they are positioned competitively. You could also compare them in terms of total sales, total assets, or total market capitalization.

Discuss the competitive environment. You will need to look at newspaper reports, company press releases, and other information. ( our company is the apple and google)so do the comparision of both the companies .