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What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviorsWhat is the term used to

What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviorsWhat is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors?
Question 6 options:
1)
Core customer identification
2)
Market segmentation
3)
Purchase group focus
4)
Consumer analysis

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